Job Description - Marketing and Advertising Officer

SUMMARY

The Marketing/Advertising Officer is responsible for planning, coordinating, implementing, and monitoring the Bank’s marketing, advertising, branding, community visibility, and promotional strategies. This position supports the Bank’s culture, brand identity, product and service awareness, customer communications, community presence, and overall strategic objectives. The Marketing/Advertising Officer also helps ensure that marketing and advertising materials are accurate, brand-consistent, budget-conscious, and appropriately reviewed before publication or distribution.

 PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

• Works closely with the Public Relations Manager and other designated employees to promote coordinated messaging and avoid duplicated efforts.
• Supports departments with flyers, signage, product notices, customer-facing materials, internal announcements, and other communications.
• Manages special projects that promote the Bank’s culture, brand, customer experience, product awareness, or community visibility.
• Conducts market research and reviews customer, community, competitor, and industry trends to identify advertising opportunities, customer needs, product awareness opportunities, and areas of strategic focus for the Bank.
• Stays current on advertising mediums, marketing trends, digital communication practices, community banking trends, and other relevant developments that may impact the Bank’s marketing efforts.
• Performs other duties as assigned to support the needs, goals, and objectives of the Bank.